The Cluetrain Manifesto and The Incommunicado Reader

I am reading (simultaneously) The Cluetrain Manifesto and The Incommunicado Reader. Both make me somewhat unhappy.

Cluetrain Manifesto (that is an absolutely out of date critique, but it doesn't matter), seems to assume there is only a duality human beings X corporations. How not true is this? How complicate it is to put under the same umbrella people that actually don't really like each other at all and don't want to talk to each other? Don't want to stabilish a conversation?

The incommunicado readers seems to notice this: the discourse of just separating the good from the bad. (I know I am judging, and I promise I will come back and apologize later, when I understand them better. If needed).

1 comment:

hmm said...

Have you understood them better? I am curious to know the outcome conclusions...